Learning Campaigns

Campaigns that launch learning initiatives and spark behavior change across your organization.

WHAT’S INCLUDED

Want to cut through the noise? Let us develop a brand package for your new learning initiative, including a visual treatment, a program slogan, and a logo.

Brand Package

Instead of one-size-fits-all basic comms, let us develop a comms strategy for your new initiative with distinct messaging for up to 3 audiences, including the high-level approach for that audience, starter email copy, and a targeted banner ad.

Comms Strategy

To help you recognize participants, we create an incentive plan for your learning initiative, including engagement activities, rewards, and a deployment schedule.

Incentive Plan

Why It Works

“We develop launch campaigns that make your big projects stand out and get noticed. Your team is busy developing the learning solution, but we’re here to help you with branding and an attention-getting comms strategy.”

— ISA, TANGRAM GRAPHIC DESIGNER

Learning Campaign Spotlight

We created this mood board to inspire a bold campaign for our client’s learning initiative. After gathering ideas from our client about the purpose of their campaign and the actions and emotions they wanted their campaign to spark, we combed the web and our social feeds for ideas we could all be inspired by and react to. We then hosted a workshop with our client to discuss the different ideas and align on an approach.

Following this initial brainstorming, we developed:

  • A visual brand and logo for the program

  • A comms package

  • An incentive plan to motivate learners to interact and engage